Saturday , 26 July 2014
You are here: Home » Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO)

At WebMarketing411 we understand what it takes to generate conversions; from successful landing pages to ad copy and keyword selection, they are all ingredients to a successful campaign. If one element is off or not up to par it can throw the entire campaign off and result in a horrible conversion rate, and costing a company a large amount of money. Proper optimization increases conversions, reduces spends, and increases revenue. Our experience allows us to quickly identify problem areas and fix them to reach conversion goals. We uses split A/B testing to determine which pages, ads and methods produce favorable results and use that data to move forward.

Conversion Optimization Elements:

1. Landing Page Optimization – A poorly designed landing page will not engage website visitors and will result in them quickly leaving the website and landing on one of your competitors sites. As more and more companies switch their marketing dollars over to Pay Per Click advertising it has driven the cost up, so it is extremely important to have a high converting landing page to maximize every advertising dollar. We have a team of landing page experts that knows what elements need to be used in every situation. User engaging images, texts, and call to actions result in higher conversion rates. Let our proven techniques help increase your conversions.

2. Ad Copy Optimization – Boring or irrelevant ads can be the downfall of any marketing campaign. It is important to use attention grabbing headlines and action triggering phrases and text to encourage click through. By optimizing the ad copy it will not only increase conversions, but also lower the spend on a Pay Per Click campaign as it will improve the quality score. This helps to lower the cost per click and will also position the ad higher in the paid search results.

3. Keyword Research & Optimization – There are two important factors to look at when selecting which keywords to target: search volume and competition. If there is a keyword that has a monthly search volume of 100,000 but the competition is extremely high and the cost to bid on the keyword is outrageous and the difficulty to rank for the keyword is next to impossible then it would not be a good keyword to target. Now, what if there was a keyword with a monthly search volume of 20,000 but the cost per click is dirt cheap and we can get your site ranked #1 for the keyword. This is where keyword research comes into play and can provide us with numerous highly profitable keywords to target!

Increase Conversions With WebMarketing411

Our team knows what it takes to deliver a high ROI, and that is accomplished through split testing, research, optimization, and re-evaluation. This is a never ending process, and even when goals are reached there is always room for improvement, as the elements are constantly changing and methods evolving. By having us continuously optimize the efforts we can increase the overall conversions making each campaign more successful.

Contact us today and we can go over your needs as well as current and future online marketing methods. Our free consultation will determine if our conversion optimization service can benefit your marketing effort and result in a higher ROI. Fill out the form above and one of our team members will be in touch as quickly as possible.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Scroll To Top